Marketing on a Diet

Here at Infuze, we pride ourselves on not using cliché hip terms like “thinking outside the box.” Mostly because...who even says something like that??? The point is, there are a thousand different ways to gain exposure for your brand and market your company effectively without expensive print advertising or adding one more piece of colorful glossy mail to the bottom of someone’s trash can. Don’t get us wrong, if you want us to create a full page ad in an expensive magazine, we will be happy to do so. But if you are like the majority of businesses out there today, you’re looking for something “different.” Something “unique.” Something that doesn’t SCREAM information, but actually creates “IMPACT.” So, in this, our first Infuze Blog posting we're honored to provide you with a couple of communications suggestions to help you find new clients or broaden your market awareness without breaking the bank. And, don't worry we'll keep them coming, so keep in touch! Networking Word of mouth is still the most effective method of getting your company name “out there,” so why not initiate key networkers in your surroundings to talk about your company and all the cool things you do? You have them in your office, in your store, in your family and in your neighborhood. Talk about your business. Let them know what you are offering so they know WHAT to talk about when they DO talk about you. And I promise...they WILL talk about you, so why not GIVE them the correct items to talk about! (p.s... if a referral name is used when you gain business, always remember to place a thank you call or send an e-mail or hand written note acknowledging your appreciation for the referral! Guaranteed: A good deed unrecognized will be the last good deed). eSignatures Why not utilize your need to communicate online with one of the easiest and most inexpensive methods of branding? Electronic signatures need to be included in all of your outgoing personal and business e-mails. The more your brand is seen by the eyes of others, the more it’s recognized.